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Be Bright Be Seen

Be bright be seen

Stay safe on York's roads this winter.

Our annual Be Bright Be Seen campaign runs from the beginning of November and aims to support individuals to be more visible when travelling around York during the darker months.


We have recently partnered with BetterPoints, an app-based platform which incentivises all modes of sustainable travel through points which can be redeemed for discounts at local businesses or given to charity.

For Be Bright Be Seen, we want to really reward those travelling sustainably with BetterPoints:

  • For the entire month of November, users can gain 4 times more points each day and will also gain points 4 times quicker.
  • Users who record walking, wheeling or cycling journeys will be automatically entered into weekly prize draws for Pixel lights during the Be Bright Be Seen Campaign.
  • BetterPoints will also be hosting a Cycling Webinar. This will be a fun, free 50-minute presentation to offer best practice for confident winter riding.

Visit the BetterPoints York website to download the app and learn more about the platform.

Urban Cycle Skills

Want to feel confident to ride on the roads this winter? Sign up for one of our Urban Cycle Skills sessions. For just £5 you get 90 minutes of one-to-one training from a qualified instructor. Learn more by visiting our cycle training page.

Winter Cycling Tips

We’ve compiled a list of some of the best pages to find advice for winter cycling. Check out the links below: