York sustainable travel video wins national award
An animated video commissioned by City of York Council to encourage children and their parents and carers to walk, cycle or scoot to school has won a national award.
The video follows cartoon characters on their way to school, looking at some of the things that can make the journey difficult, such as inconsiderate parking, dangerous driving and traffic fumes, as well as how much easier the journey can be when more children are able to walk, cycle or scoot to school.
Created by Digifish – a York/Manchester based film, TV, video and animation production company - the animation has won the ‘best sustainable travel initiative in Education’ in the Modeshift National Sustainable Travel Awards.
Cllr Peter Dew, Executive Member for Transport and Planning, City of York Council, said: “Research shows that children travelling actively to school is better for everyone. We know it can help improve concentration in the classroom, can shorten journey times and improve fitness levels. I’m delighted that the animation has been so well received, both locally and nationally, and hope that it encourages more parents to think positively about the journey to school.”
Cllr Andrew Waller, City of York Council’s Deputy Leader and Executive Member for the Environment, said: “Walking, cycling or scooting to school is a positive way to help reduce congestion across the city and can help encourage young people to understand the importance of sustainability. The Modeshift national awards highlight some of the UK’s innovative sustainable travel initiatives and I am pleased that the work of our sustainable travel team has been recognised.”
Christine Packer, School Travel Co-ordinator, City of York Council, said: “We wanted the video to show children and parents just how much more fun the journey to school can be if you ditch the car. We’ve had a great response to the film from pupils at our primary schools and it’s fantastic that it’s been recognised nationally as well.”
The full series can be viewed at our Journey to School Animations page.