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Will you take on the i-Travel York winter challenge?

Friday 27th January 2017

Walking, Cycling, Going to Work, Businesses, ITY Programme

i-Travel York is challenging people who work in the city to walk and cycle more this winter and compete with other businesses in a new ‘Winter Challenge’ running throughout February.

Using a free bespoke smartphone app called BetterPoints, employees will be able to log their active travel trips (walking, cycling, running, scooting) and businesses will compete to see who can log the most active journeys by their employees.

The app rewards individuals with points that they can redeem for shopping vouchers, or donate to charity. There will also be prizes awarded to businesses and individuals who top the challenge leader boards.

Cllr Ian Gillies, Executive Member for Transport and Planning, said: “The winter challenge is a great way for people who work in the city to include some exercise in their daily routine and travel more sustainably. It’s also a fantastic way for employees across the city to earn vouchers or prizes and for business to compete against one another to see who can log the most active journeys through the bespoke BetterPoints app.”

Brian Golding, Director of Estates and Facilities, York Teaching Hospital NHS Foundation Trust, said: “As one of the biggest employers in the area, we have a large staff body who I’m sure will embrace this challenge. We are fully committed to promoting sustainable travel and implementing it more within our daily operations. We already have high numbers that cycle and walk to work and I’m sure uptake of the challenge will see those figures increase over the next month.”

In addition to the Challenge, a number of exclusive support services are being offered to the city’s businesses to help engage employees:

  • Active Travel Events: Travel Advisers providing advice, information and incentives to staff  to support their active travel through winter and to help people sign up to the Challenge
  • Bike Roadshows & Dr Bike: fun try out activities, such as a bike simulator, as well as a Dr Bike service to help people ensure their  bikes are roadworthy and ready for winter cycling
  • Bike Loan: a four-week loan of a bike and equipment for staff in participating businesses who currently do not have a roadworthy bike
  • Champion Support: support for staff in workplaces who are, or want to become, active travel advocates.

Twitter users can vote which local charity they would like to see the challenge support by visiting @itravelyork. The charities are York Against Cancer; St Leonard’s Hospice; Snappy York and Martin House.

The challenge was introduced to businesses across York at a Travel Plan Network meeting on Wednesday 18 January.

For more information visit