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TravelwithTots rides off with national award

City of York Council’s i-Travel York initiative has won a national award for the York Bike Belles #travelwithtots campaign at the annual Modeshift awards in the ‘Excellence in Cycling’ category.

The campaign which was run in partnership with Sustrans targeted parents and carers of pre-school children in mainly harder to reach areas. Over 600 carers and children took part in sessions over the course of the project. 95 per cent of carers who took part had not tried cycling with their tots before with 75 per cent now cycling more often thanks to the project.

Cllr Ian Gillies, Executive Member for Transport and Planning, said: “The #travelwithtots campaign is a great example of how i-Travel York is working in new and innovative ways to enable York’s residents to travel in a more sustainable way that works for them. I’m delighted that the programme is continuing to get the national recognition that it deserves and I am pleased to see that it will continue as a community led project through York Bike Belles.”

Paul Morrison from Sustrans, said: “Cycling is a great way to travel with your kids and at the same time do something healthy which all the family can enjoy. York has lots of fantastic traffic-free routes which are part of the National Cycle Network so you can plan a safe route from home to the school or nursery and even commute on to your workplace afterwards.”

Sheridan Piggott from York Bike Belles, said: “we’re really excited to be part of the team that won this award. It is an important recognition of the value and impact of promoting cycling to parents and carers of young families.”

#travelwithtots uses targeted social media messages and confidence-building activities to address safety concerns, lack of awareness of equipment and lack of confidence among participants.

The campaign has three main sections, Try Cycling sessions, bike loans and additional community support. At each Try Cycling session, participants were offered flexible support with free bike and equipment try outs, safety advice and cycle confidence training. Participants were also offered bike loans in partnership with Giant York and signposted to York’s Sky Ride Local and Ride Social programmes.

Modeshift are a not-for-profit organisation which promotes best practice in sustainable travel delivery. The York Bike Belles #travelwithtots project was funded by the Department for Transport’s Local Sustainable Transport Fund.

For more information about cycling in York visit www.itravelyork.info/cycling

ENDS
Picture caption: Christine Packer, City of York Council Travel Plan Officer with Sam Robinson of Love To Ride at the Modeshift awards.