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Sign up to i-Travel York’s BIG Challenge

A new city-wide travel challenge which encourages York businesses and their employees to consider different modes of sustainable transport starts next month.

The i-Travel York BIG Challenge starts on Monday 1 June and will offer prizes to those who clock up the most journeys during the six-week period, plus weekly prize draws for taking part.

York residents are also encouraged to take part and participants can use any form of sustainable transport from walking, cycling, using public transport, car sharing or even scooting during the challenge - even working at home (and therefore not having to travel to the office at all) counts.

Registration for the challenge is now open. Registering is simple via the BIG Challenge website

The BIG Challenge is being run by Sustrans, the sustainable transport charity, in partnership with i-Travel York.

I-Travel York has already helped thousands of residents and businesses change their travel habits to more sustainable modes of transport.

David Short, i-Travel Programme Manager, said: “Last year’s feedback was overwhelmingly positive. We supported even more people to walk, cycle, use public transport, or car share to get around York and as a result encouraged 27 per cent of those who took part in our personal travel planning exercise to increase their levels of cycling and walking and 18 per cent to increase their bus use. We hope the BIG Challenge will encourage even more people consider changing their travel habits.”

Bryony Holroyd, Challenge Co-ordinator at Sustrans, said: “For the first time, York’s challenge covers all sustainable travel modes - not just cycling. Instead of rush hour traffic jams and parking problems, people can discover how to make their commute less stressful, save cash, get active and have fun!”

I-Travel York’s FREE online journey planner is on-hand to help residents, businesses and visitors get around York more easily during the challenge.

Available at and accessible via smartphones, tablets and desktop computers, the planner provides the best walking, cycling, public transport and driving routes in or through York at the touch of a button.

Residents can even sign up to MyTravelYork on the website to receive information updates, promotional offers and the latest news on their travel options. For more information follow @itravelyork or like at



The BIG York Challenge is supported by the council’s i-Travel York initiative, made possible by £4.6 million of government funding which the council successfully bid for in 2011. The success of the project also contributed to another award from the government of £1million last year to sustain the i-Travel York programme to March 2016.
The campaign specifically targets the northern quadrant of the city where there are high numbers of short car trips to employment and retail destinations.