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Over 7,000 residents take part in ground breaking travel scheme

Over 7,000 households across York have benefitted from the most extensive door-to-door exercise ever carried out by City of York Council.

Now in its third year of operation, the council’s ground-breaking i-Travel York travel advice service has provided free advice and travel incentives to 7,231 residents and commuters so far during 2015 and helped them make informed choices on using sustainable travel options such as cycling, walking, car sharing and public transport.

Cllr Ian Gillies, Executive Member for Transport and Planning, said: “I’d like to thank all the residents who have taken part in the initiative this year and received tailored travel advice from one of the travel advisers or taken up a travel challenge. The feedback so far has been very encouraging with thousands of residents taking advantage of this free travel advice service and trying out new travel options as a direct result of the scheme.

“By supporting people to walk, cycle, use public transport, or car share to get around York, this initiative is helping to reduce congestion, improve health and increase economic growth in the city.”
A team of i-Travel York travel advisers have been delivering the initiative through door-to-door conversations with households in the Poppleton, Acomb, Holgate and Chapelfields areas of the city as well as attending or running more than 90 events in local communities or within workplaces.

As part of the initiative, participants are offered the chance to take part in a personal travel challenge to try different ways of travelling and have the opportuntiy to be entered into a prize draw for completing their challenge successfully. More than 1,500 travel challenges have been issued this year.

The final prize draw of the project will take place on Friday 13 November and residents are reminded to complete their travel challenges and return their challenge postcards to the i-Travel York team by Thursday 12 November to be in with a chance of winning a bike, which has been kindly donated by Recycle of Walmgate.

Along with free travel advice, residents also received travel incentives such as a pedometer, a free AllYork bus taster ticket worth £20, discounted cycle training or a free bike health check to help them on their way.

Supported by the council’s four-year i-Travel York programme, made possible by government Local Sustainable Transport Fund which the council successfully bid for in 2011 and again in 2014, the travel advice service specifically targetsareas of the city and workplaces where there are high numbers of short car trips made to employment and retail destinations.
Residents can access further travel information, tips and advice, as well as a mobile friendly online journey planner by visiting . Residents can also sign up the MyTravelYork travel club for regular e-news and tips at

For up to date info about i-Travel York follow @itravelyork on Twitter or ‘Like’ on Facebook