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Month-long programme of events planned to encourage people to rethink the way they travel

City of York Council’s iTravel team today launched a month-long campaign aimed at encouraging people to rethink the way they travel around the city.

‘iTravel Savvy’, which will run throughout March, was formally launched at a free Networking Breakfast event for businesses and major employers across the city. Employers attending the event were given free information and advice on promoting sustainable travel to and from the workplace. A number of guest speakers shared their own inspiring ideas and examples of how employees can be encouraged to ditch their cars in favour of sustainable forms of transport, such as buses, bicycles and walking.

The event highlighted the many benefits to the individual of adopting sustainable forms of transport, which include saving money and improving their health and well-being, as well as the benefits to the wider community and the environment, which include reducing congestion and improving air quality.

During the month of March, the iTravel York team will be visiting businesses and workplaces across York with their sustainable travel message, asking commuters ‘are you travelling savvy?’

A number of major employers will go head-to-head in the iTravel Savvy Bus Challenge. This involves recording the number of journeys that their employees make by bus – instead of by car – during the month of March to see which business or organisation will be crowned Bus Challenge Champion. The winning workplace will receive a commemorative plaque, as well as a luxurious hamper of teas, coffee and other goodies for its employees to share.
Individuals will also be encouraged to play their part in iTravel Savvy by posting photographs of their sustainable journeys around the city on Facebook, Instagram and Twitter, using the hashtag #iTravelSavvy. At the end of March, one of the entries will be chosen at random and the sender will win £100 worth of shopping vouchers.

Other events planned include guided cycle rides and walks for businesses to enjoy, as well as a major cycle path Clean Up across the city, which local businesses can get involved in.

Councillor Peter Dew, City of York Council’s Executive Member for Transport and Planning, said: “iTravel Savvy is a month-long programme of activities aimed at promoting sustainable forms of transport; I’d encourage individuals, businesses and employers to find out more about how they can get involved."

For more information see iTravel Savvy.